Marketing Specialist

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  • Location: Lviv, Ukraine
  • Direction: Marketing
  • Skills: experience in digital marketing; experience with ABM; experience in email marketing; SEO techniques and metrics tracking; Google Analytics.
  • Experience: 1 – 3 years
  • Remote: yes
  • Minimum of 1 year of experience in digital marketing, particularly in the software/tech
  • Experience with ABM (Account-Based Marketing) campaigns;
  • Experience in email marketing;
  • Knowledge of SEO techniques and metrics tracking;
  • Proficiency in Google Analytics and other web analytics tools;
  • Ability to analyze and interpret data for decision-making;
  • Excellent written and verbal communication skills.

Content Marketing:

  • Develop a comprehensive content plan aligned with the marketing strategy;
  • Coordinate the efforts of the content writer, design team, and developers to create
    compelling content;
  • Publish articles on the company website;
  • Syndicate articles on Medium;
  • Monitor and analyze SEO metrics for articles;
  • Strategically acquire backlinks to improve SEO.

Account-Based Marketing (ABM):

  • Identify target companies and decision-makers;
  • Create personalized sequences and outreach flows;
  • Launch and manage ABM campaigns;
  • Track and analyze campaign performance statistics.


  • Define and optimize calls-to-action (CTAs) on the website to drive conversions;
  • Utilize Google Analytics to track website traffic and user behavior;
  • Implement advanced analytics with conversion tracking to assess marketing ROI.


  • Keep information about Volpis always updated on relevant business listings and
  • Create (and keep updated) marketing materials.
Your Benefits:
  • 15 days paid vacation;
  • 7 days 100% paid sick leaves;
  • Sport and health compensation;
  • Flexible working hours + work-from-anywhere arrangements;
  • Corporate training (internal and external);
  • IT Cluster membership;
  • Personal Birthday and anniversary gifts;
  • Сorporate parties and team-buildings;
  • Company legal and accounting support.

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Marketing Specialist

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