- Location: Lviv, Ukraine
- Direction: Marketing
- Skills: B2B content marketing; SEO (keywords, on-page, SERP); Content strategy & clusters; Strong writing skills; GSC/Ahrefs/SEMrush; Alignment with sales goals.
- Experience: 2 + year
Required Experience/Skills:
- 2+ years of experience in B2B content marketing for software development companies;
- Proven success in creating high-performing SEO articles that rank and generate leads in competitive B2B spaces;
- Experience building content clusters within industry verticals;
- Strong SEO knowledge – including keyword research, SERP analysis, and on-page optimization;
- Quickly grasp complex technical and business topics through research or communication with internal experts;
- Ability to write in a defined Tone & Voice, getting it right on the first try;
- Analytical mindset. Сonfident using tools like GSC, Ahrefs, or SEMrush to monitor performance and implement improvements;
- Excellent communication skills – able to extract insights from experts and translate them into clear, authoritative content;
- Ability to clearly explain and justify your editorial decisions;
- Basic experience with link building;
- Proficiency in AI tools to accelerate writing process;
- Solid understanding of EEAT principles;
- Understanding of how to align content with sales goals and buyer journeys;
- Proactive and self-motivated – driven by measurable outcomes.
Would be a plus:
- Familiarity with Account-Based Marketing (ABM), lead generation funnels, or newsletter content strategies.
Responsibilities:
- Build and maintain a content plan for assigned industry verticals – including both new content and article updates;
- Conduct in-depth SEO research – identify keywords, analyze SERPs, evaluate competitor content, and define structure based on search intent;
- Interview internal experts (developers, CTOs, BAs) to extract insights for original, experience-driven content;
- Write long-form, high-quality SEO articles, case studies, and landing pages that follow our internal structure, format, and tone;
- Optimize each piece for SEO, EEAT, internal linking, and conversion-focused structure (including metadata, CTAs, visuals, and FAQs);
- Organize backlink building to support content growth;
- Publish and format content on our website using the WordPress console;
- Track content performance in GSC, Ahrefs, or other analytics tools and propose data-driven improvements.
Your Benefits:
- 15 days paid vacation;
- 7 days 100% paid sick leaves;
- Sport and health compensation;
- Flexible working hours;
- Corporate training (internal and external);
- IT Cluster membership;
- Personal Birthday and anniversary gifts;
- Сorporate parties and team-buildings;
- Company legal and accounting support.
