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Product Development
DEFINITION
What is a Product Development?
Product development is the process of bringing a product to market, from recognizing an opportunity to product launch and maintenance.
Quantifying the opportunity
When do you need this?
One of the crucial decisions founders have to make is finding the most qualified development team for their project.
A strong product development process will allow your company to better meet customers’ expectations and gain a definitive advantage over competitors.
Whilst digital transformation is unique for every company, it’s extremely important to rely on a well-defined product development strategy.
Product development process
1/ Analyze
In the beginning, we analyze the target audience, define product-market fit, and gather all the project requirements. Our team will ensure that you are going to build the best possible product at the right price for your customers.
- Understand business needs;
- Understand market needs;
- Define unique value proposition.
- Problem definition;
- Competitor analysis;
- High level project specification (user stories);
- Information Architecture.
Product development process
2/ UI/UX Design
Once the market analysis is completed, it’s time for our team to design a product that truly speaks to your customers’ problems. This is when you’ll see a tangible prototype of your software. This stage is one of the most critical components to the eventual success of software development.
- Create a user-friendly prototype that solves users’ problems;
- Get users feedback before start development.
- Low and high fidelity wireframes;
- Final UI design of the screens;
- Clickable prototypes for user testing.
Product development process
3/ Development
Now, the development wing of our company works on the product concept to build customer-oriented, high-quality software that has the best chance of doing well in highly competitive markets.
- Meet the functional and non-functional requirements;
- Build secure, stable and scalable product;
- Completed product for User Acceptance Testing;
Product development process
4/ Quality Assurance
Our team ensures that every part of the product is working properly before it’s released to the public, so with development we also start testing the newly developed code base for defects, bugs, and other deficiencies.
- Prevent defects in a system at the earliest stage of development;
- To release a stable product;
- To predict possible issues by creating detailed test cases even before development;
- Test strategy;
- Test cases;
- Checklists.
Product development process
5/ Deployment
Once quality assurance is completed, we deploy the final product and launch it to your customer base. It’s time to send the software into the real world to do what it was made for.
- Smooth deployment process
- Low-risk releases
- Accelerated product delivery
- Software deployment plan
- Established CI/CD
- Scalable product infrastructure
- A system that can withstand high loads
Product development process
6/ Scaling up and post-release support
One of our core values is growth which is what we always want for our clients and their products. After the product launch, we commit to its support while it is trying to win the defined market. In case of success, we turn to the scaling up phase and continuously work on product improvements. We are convinced that no product can grow without users. Thus, the main priority of the scaling stage is to communicate with users, gather their feedback, measure the value of new features, and evaluate the implementation results.
- To receive user feedback, evaluate, and promptly implement the necessary changes.
- To help the product grow by developing custom features and optimizing software performance.
- To ensure uninterrupted performance of the application and reduce the risk of failure.
Average team for the Product Creation
A business analyst is responsible for analyzing a target market and competitors. Based on the analysis, he will help to prioritize the scope and create a tech specification for the project.
A UX/UI designer combines market research, product development, strategy and design to create seamless user experiences. It includes meaningful sketches, wireframes, and prototypes.
A project manager is responsible for planning, scoping, and organizing efficient teamwork.
QA experts ensure that the final product observes the company’s quality standards and conforms to established technical requirements.
A DevOps engineer is responsible for a continuous code delivery process, deployment and configuration of software infrastructure, its security and scalability.
A team of software developers and engineers is responsible for all the work necessary to produce working software.
Do you want to have a successfull project? Hire us.
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Co-Founder, Health Startup
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Founder, Fit Society LLC
“Volpis was able to consistently deliver against our project milestones.”
Jason Marvel, CEO FlowMSP
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